Leadership to Move Ahead

Lainie Dean is a seasoned executive with extensive experience in operations, marketing, and strategy formulation in healthcare, technology, medical device, professional services and other industries. She has managed and executed projects for key initiatives including product launches, service redesign, market and growth assessments, and operational assessments, all the while building and guiding strong executive teams.

Lainie’s strong operational mind balanced with her global strategic thinking is a solid formula for successful client results. Her understanding of the relationship between marketing, operations and profit is refined and proven effective time and time again throughout her career. She advocates for her projects with a matter-of-fact leadership style that wins confidence from her team and earns respect from her colleagues and clients.

You can count on Lainie to power innovative solutions with support in the following areas:

Marketing

  • Branding
  • Positioning
  • Messaging

Facilitate Team Meetings

  • Retreats
  • Brainstorming sessions

Project Management

  • Strategic initiatives
  • Large scale projects

Strategy Development

  • Strategic planning
  • Evaluation of existing products or services
  • Customer experience
  • Customer experience management
  • New market offerings
  • Scaling business strategies

Research – internal and external (market)

  • Qualitative (focus groups, interviewing, etc.)
  • Quantitative (surveys, data analysis)
  • Competitive market analysis/benchmarking