Client Reviews – Fireproof Solutions

"Identified Barriers"

Situation: Florida Hospital contracted with Dean Strategy to help them develop a consumer centered ambulatory delivery model that would transform the traditional primary care and outpatient experiences in such a way to build consumer affinity and increase market share

Services: Dean Strategy conducted internal and external research to guide Florida Hospital in this transformational initiative. In addition, a targeted innovation event was completed over a 6-week period with more than 40 leaders within the Florida Hospital system.

The Result: Dean Strategy outlined a comprehensive consumer centric delivery model that provided an exceptional consumer experience. Florida Hospital has initiated significant work to change their processes, organizational structures, and tools while keeping the voice of the customer out in front. This work initiated a different consumer experience, a unique clinical experience, and increased provider engagement.

"Smart growth strategy"

Situation: Presence Medical Group (PMG) is located in Chicago, which is one of the most competitive healthcare markets in the country, and they were experiencing stagnant growth despite recruitment of new physicians. Dean Strategy was hired to develop an aggressive growth strategy to increase patient visits and improve their unfavorable financial position and provide infrastructure to a new department including interim executive and staff support.

Services: Extensive research of existing work and newly published information was conducted and an inventory of current processes helped identify opportunities for PMG. Dean Strategy ceased marketing of individual physicians and developed a unified brand-marketing plan. In addition, Dean Strategy partnered with ZocDoc, an online scheduling service, to take the medical group to a convenient scheduling platform within 6 months. No other medical group in Chicago uniformly offers online scheduling. This key strategic tactic led to a standardized call to action for all advertising - “book now”. Last, with a uniform identify and call to action, Dean Strategy implemented a comprehensive marketing plan with digital campaigns to drive visits to PMG providers.

The Result: The medical group has grown 6% in visits within the first 6 months of 2015. With credentialing barriers not eliminated until the end of 2015, we predict strong growth for this medical group throughout 2016.

"Perfect Partner"

Situation: After receiving a $50 million grant from Nationwide Mutual Insurance Company, Columbus Children’s Hospital decided to change its name to Nationwide Children’s Hospital. The team was hired to plan and manage this monumental effort, which required specific strategy and implementation plans to replace every item with the hospital’s name or logo – from business cards to lab coats.

Services: An exhaustive audit was conducted of all branded materials at the hospital. Weekly visits and meetings with nearly 70 departments resulted in the entry of thousands of samples into a database. Several committees were created to determine whether items were obsolete, needed updating, or could be merged with other items. For example, 12 variations of appointment cards were replaced with a single, standard appointment card. For the print category alone, 2,800 branded items were consolidated to less than 800.

Finally, we created re-branding plans and implemented the plan for two categories: 58 types of clothing and 2176 forms. Each implementation plan included policies, best practices, and priorities for eliminating and replacing all branded items, plus recommendations for effectively communicating the change process to hospital employees.

The Result: We applied our expertise in research, marketing, and strategic communications to plan and manage the re-branding of 4,800 items. Not only was the hospital relaunch successful, but due to items being streamlined during this process and many hard-copy-only items were converted to electronic form, the hospital soon realized the benefits of less duplication, lower production costs, and greater operational efficiencies.

"On-Target"

Situation: A regional medical center was building a heart hospital and needed to open on time and on budget. The executive team of Kettering Medical Center brought in Dean Strategy and Healthcare Transitions to plan the move of existing services into new space.

Services: After an extensive inventory of all services moving, a committee structure was established to establish efficiency and effectiveness of the project. Teams met on a regular cadence to insure proper planning and facilitation of decisions for smooth transitions. In addition to service specific committees, a steering committee including an executive champion was instituted to help remove barriers and streamline key decisions to advance the project through critical deadlines.

The Result: This $70 million dollar project open on-time and on budget with no major process or workflow issues for patients, physicians, and staff.

"Strengthened Branding"

Situation: After recent name changes to both organizations, Wright State University Boonshoft School of Medicine (WSU BSOM) and the Wright State Physicians (WSP) medical group determined that a more cohesive brand structure could strengthen public awareness, boost recruitment of physicians and students and increase alumni contributions. Our team was chosen to support the two organizations in researching community and stakeholder perceptions and then developing a brand strategy to communicate and support the relationships to each other and Wright State University.

Services: A research methodology was established and coordinated the implementation of baseline research. The research findings and an internal messaging session laid the foundation for the creative team to develop a series of logo options, each with their own brand architecture. These identity solutions were then tested among physicians, students, alumni and consumers to measure response. The logo and tag line options that tested strongest with the key stakeholders has been determined and will officially be rolled out in September 2008.

The Result: Baseline research supported the organizations belief that perceptions about each organization and the affiliation between the two could be strengthened through improved branding. Utilizing research methods such as usability testing and focus groups, the creative team was able to develop a brand structure that visually unites and strengthens the perceived affiliation between the two organizations and the Wright State University.